‘Ambition without discipline is dangerous’: Elda Choucair on the Dubai Lynx honor and building MENA’s media industry
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‘Ambition without discipline is dangerous’: Elda Choucair on the Dubai Lynx honor and building MENA’s media industry. LONDON: What does it feel like to win one of the region’s most prestigious awards in media and communication, after being told you “helped build” that very industry? For Elda Choucair, chief executive officer of Omnicom Media Group MENA, this year’s Dubai Lynx Advertising Person of the Year is an award she accepts with clear unease — one she is quick to attribute to the teams, clients and partners who have shaped the region’s media landscape alongside her. “Honestly, closer to the uneasy end,” C
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